Expert Workshop - Experimenting with selling your work - Natasha Caruana
This expert workshop will be hands-on and action based. We will delve into the critical aspects of selling art, and specifically how to approach it with an experimental mindset. Selling art involves more than just creating striking work - it requires strategic planning, research, effective marketing, and meticulous paperwork… but let’s throw in some experimentation as well!
It will cover:
Preparation; what do you want to sell?
Identifying experimental platforms for selling
Starting a marketing strategy today
Selling paperwork: inventory management to authenticity certificates
Exercise: identifying potential buyers and understanding the price points of similar artists.