Pitching for a commercial brief

Delivered by Katie Callaghan via Zoom - all sessions will be recorded

Session content:

Group welcome. Introduction to Katie Callaghan - Natasha Caruana

1) How do commercial jobs work

• An overview of the main stages of a commercial project

2) Art Buyer & Shoot Producer roles

• Details on the roles. Case study of Toast and how you work with commercial photographers. Including licenses and fees

3) Advice on portfolio preparation

• Show examples - how many pages, format, size etc.

• Advice on what you look for

4) An opportunity

• Overview of the proposed brief

• Deadlines

• Where they will find the brief