This mentorship session will explore the mysterious world of trend forecasting. We will unpack what a trend is, the importance of curiosity, how to pull what you've 'spotted' together into a trend, and how you might begin to weave these ideas into your practice.

• Introduction to Jade Coles

• What is the trend and why do they matter?

• The skillset of a trend forecaster

• For and against following trends as an artist

View example trend forecasting document HERE

Further reading:

Books
The First to Know
The Trend Forecasters Handbook

Photographer
Ewan Spencer

Reports
https://intelligence.wundermanthompson.com/
https://www.thefuturelaboratory.com/
https://www.proteinstudios.com/

Find out more
Jade Coles
@Jadecoles_
@Studio.coles
Jade@jadecoles.com